System-to-silicon IC design consultancy’s verification services of special interest
Theale, UK – July 2013…Sondrel, one of the world’s leading system-to-silicon IC design consultancies, is confident that the development of its business in China will be highly significant, both to its global business development and to customers in Asia, following a recent visit to the region by VP Sales, Alan Runcie who accompanied Minister of State, Oliver Letwin MP as part of a program organised by the UK Trade and Industry department (UKTI).
Comments Runcie: “The scale of opportunity at Chinese companies like Huawei is enormous. For example, there is a particular interest in the verification programs that we have developed. But also, the available design talent that is emerging in China will be hugely beneficial to our customers in other parts of the world as we continue to bring well-trained, experienced design teams on stream to handle projects that large companies prefer to outsource.
Sondrel already has a strong presence in Asia, employing large design teams in Shanghai and Xi’an. The company is also an active participant in several UK government and business groups looking to develop business in China. Comments CEO Graham Curren: “Our outsourcing model requires us to build teams of highly-skilled engineering professionals. China has a huge number of graduate electronics engineers – some of whom we are helping to further train through our recently-announced programme based at the University of Nottingham’s Ningbo Campus (UNNC)– so we see tremendous benefits for our Chinese customers and others in all parts of the world.”
About Sondrel
Success through Partnership is the philosophy of Sondrel, one of the world’s leading system-to-silicon IC consultancies. For Sondrel, Partnership means sharing the responsibility to get a project done for the mutual benefit of all parties – customer, design house, foundries and tools & IP providers. Established in 2002, Sondrel has the largest and most experienced consulting team in Europe, with wide ranging expertise across all aspects of the design flow and all industry-standard EDA tool suits. The company’s capabilities cover the entire IC design spectrum from RTL design, though verification, emulation and DFT to physical implementation, and include power analysis and yield management. Sondrel is experienced in highly-complex digital, mixed signal, analogue, low power and wireless designs having completed over 200 designs at a range of process geometries down to 20nm, all of which were delivered right first time. With offices in the UK, USA, France, Italy, Israel, Sweden, Finland and China, Sondrel provides flexible services and methodology consulting to many of the world’s leading semiconductor companies, enabling them to improve chip performance and reduce timescales and costs.
For more information, please visit www.sondrel.com
