Over the past year, Fairchild Semiconductor has engaged in a major transformation that focuses all of the company’s resources on the development of innovative 
products and services for the latest mobile devices, wearable technologies.
The company claims its ultimate goal is to bring a new, unprecedented level of technology and services to the world’s engineers, helping them create advanced, power-efficient products.
Symbolising this change, the company has launched a major brand campaign, comprised of a new logo and message directed to its customer base; the “Power to Amaze.” The company advises its new logo symbolises its evolving direction, leveraging 40 years of brand equity.
“Our vision is clear – anticipate the power efficiencies demanded by tomorrow’s electronic products and deliver an amazing design experience,” said Vijay Ullal, Fairchild’s President and COO. “For us, that means laser focus on our customers’ expectations, their vision for the future and delivering the solutions they need at an accelerated rate.”
“Fairchild is continuing a culture focused on inventing a better world and on creating design-thinking experts,” added Ullal. “We’ve built a team that can be described as resourceful, creative and relentless. This team is energised and excited about the changes happening within the company and the prospect to amaze our customers.”
Fairchild Semiconductor
