Continual, a leading provider of Mobility Experience Analytics, has announced today that it has added new workflows to its Virtual Drive Test (VDT) solution, launched earlier this year. The workflows provide engineers with advanced features to rapidly configure VDT campaigns, monitor their execution and then review the results within the space of a few minutes.
The new workflows assist network engineers in addressing their daily tasks:
- Verifying the positive impact of newly-deployed sites – particularly relevant (and extensively used) for the fast-paced 5G rollouts happening worldwide
- Investigating and resolving an on-route subscriber complaint, demonstrating a unique and extremely efficient means of reproducing quality issues on roads and highways
- Scoring neighborhoods and postal or Zip codes with customer experience KPI and Key Quality Indicators for both stationary subscribers and those on the move
Across all its workflows, the VDT solution compares fresh data obtained during the current campaign with historical data. It also performs a handset analysis to flag network experience impairment resulting from technology leakage or fallback (e.g. 5G-capable devices being served too often by a 4G LTE network). In addition, the VDT campaign configuration screens allow engineers to set the device type, and to tune both the frequency of tests and the analysis resolution levels by including or excluding primary or secondary roads. This means that operators can trade off granularity and frequency to set a limit for overall campaign costs.
“By embedding these new workflows in the VDT solution, we are reinforcing our market leadership in mobility experience analytics,” said Greg Snipper, CEO of Continual. “This helps operators to achieve 24×7 monitoring, which would otherwise be impossible without incurring prohibitive costs. Our VDT solution demonstrably aligns with customers’ ongoing cost reduction goals.”
Physical drive tests represent a significant portion of network monitoring spend by mobile operators, with mid-sized operators and larger typically spending millions of dollars per year on drive testing. According to a 2020 analysis by Light Reading, all three of the largest US mobile network operators expressed a reluctance to carry out large-scale on-the-ground testing as proposed by the FCC. In particular, AT&T estimated that it would cost around $18 million per year to drive test just 10% of the area of its nationwide 4G LTE coverage, while drive testing 25% of its coverage each year would cost as much as $45 million.
Continual’s VDT solution (VDT) delivers a significant cost benefit compared with using in-house test car fleets, and reduces outsourcing budgets. It offers real customer experience insights, and high accuracy of location in mobility, as well as aligning with digital transformation strategies. Furthermore, it allows mobile operators to demonstrate environmental responsibility by reducing carbon emissions and ‘going green’ by minimizing the mileage of physical drive tests.
Media inquiries:
Assaf Aloni
Chief Marketing Officer
assaf.aloni@continualexperience.com
+972 (0)52 53 55 719
PR Agency contact:
Helen Duncan, MWE Media
helen.duncan@mwemedia.com
+44 (0)7765 250610
About Continual
Using artificial intelligence (AI) and machine learning (ML), Continual provides MNOs and automotive OEMs with advanced analytic capabilities to help them deliver high-quality connectivity to connected vehicles and subscribers. Continual’s Mobility Experience Analytics solutions suite helps MNOs and OEMs improve the connected journey experience for customers. The solutions continuously analyze network and automotive datasets, identifying usage patterns, and providing journey insights and key visibility into a user’s connectivity experience. Furthermore, Mobility Experience Analytics evaluates travel routes, effectively replacing drive tests and helping to optimize connectivity on roads and railways.
Continual is headquartered in Caesarea, Israel. For more information, please visit https://www.continualexperience.com/.
