Arm is announcing a full, easy to deploy retail solution that enables retailers to securely consolidate, unify and manage their previously siloed digital customer data and physical in-store IoT data to provide more personalised offers, build brand loyalty and drive better operations. The solution combines our Arm Pelion IoT and Arm Treasure Data CDP to help retailers break down data silos and obtain a holistic view of their shopper’s path to purchase. The magic happens when all of the customer data and in-store IoT data is responsibly collected, unified and made accessible to the right stakeholders
Charlene Marini, vice president of ISG Strategy, discusses how this solution empowers retailers with the ability to better leverage their data for personalised marketing campaigns, improved customer service, and optimised merchandise and in-store placements in her blog. Arm will also be showcasing this solution at our booth at NRF (Booth #1325) in New York on January 13-15.
News Highlights:
- Solution enables retailers to securely consolidate, unify and manage physical in-store IoT data and digital customer data to obtain a holistic view of the shopper experience
- Retailers can provide a single shopper experience across digital and physical properties that increases brand loyalty and enables tailored customer engagements
- Arm partners with Reflexis, leader in store execution software, allowing retail store associates to obtain actionable tasks based on real-time IoT data from the solution
